广州品牌设计别样设计是一家提供vi设计、logo设计、相册设计、海报设计、折叠设计、宣传册设计、广告设计、桌面设计、横幅设计、高端平面设计外包公司，只要您选择我们，我们将100%精力和专业设计团队跟进，确保工作质量不会让您失望。** .wzbieyang.com
一家优秀的公司VI企业设计的作用应在于：
1、明明显区分企业与其他企业的同时，确保企业在经济活动中的独立性和不可替代性；明确企业的市场定位是企业无形资产的重要组成部分；
2.传达企业的经营理念和文化，以形象的视觉形式宣传企业；
3、以其独特的视觉符号系统吸引公众的注意力和记忆，使消费者对企业提供的产品或服务具有最高的品牌忠诚度；
4.提高员工对企业的认同感和士气。
其实，VI设计对企业商业运作的最好例子可能体现在体育时尚行业。在许多情况下，消费者决定购买一套吗？Nike或是Adidas的运动衣往往仅仅取决于他是喜欢Nike的钩子还是Adidas的三道杠！
从市场营销的角度来看，20世纪50年代和60年代的商品竞争主要体现在商品价格竞争上；20世纪70年代和80年代的商品竞争主要体现在商品质量竞争上；随着科学技术的进步和各生产企业生产手段的日益接近，价格和质量难以区分。20世纪90年代以后，商品竞争主要体现在产品设计的竞争上。这里提到的产品设计包括产品工业设计、包装设计和商店POP设计及售后服务设计，所有这些设计实际上都是基于企业的VI设计，或者都是VI设计的应用或延伸。
目前，虽然偶尔会出现一些高水平的作品，但大量粗制滥造的作品的存在使国内成为可能VI总的来说，设计仍然好坏参半。造成这种情况的原因有两个：企业决策者和设计师。选择不同的设计，我相信你的选择不会让你失望！
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